Franco Research Group (FRG) is an NYC-based media research consulting company. We help our clients formulate and implement strategies to better understand and grow their audiences and additionally, we provide comprehensive media research support to clients that span the media spectrum:



Since 1999, FRG has succeeded in providing clients with valuable insights into their audiences with a sharp focus on the newest and emerging audience measurement technologies like: Local People Meter (LPM); Portable People Meters (PPM); Set Top Box data (STB); cross-platform measurement , etc.

With Nielsen Media Research constantly evolving its audience measurement methodology, Franco Research Group is well-positioned to be an advocate for its clients when they are being disadvantaged and help its clients successfully navigate this time of dynamic change in the media.

  • Local TV Stations
  • TV Station Groups
  • National Broadcast Network
  • National Cable Networks
  • National/International Program Distributors
  • Local & National Radio
  • Media Research Companies