Bill Butler, VP of Programming and Promotions, Sinclair Broadcast Group
Franco Research Group knows how to set priorities. They know what to work on to be effective and they do not need a lot of direction. They are proactive and relentless in their work on our behalf. Relentless is a very valuable quality.
Phillip Woodie, Comcast Spotlight
We’ve used Franco Research Group exclusively for our multicultural efforts for four years. They have deep experience putting together branding, marketing, and positioning for large station groups and other media entities. They go beyond the numbers to find the “stories” and are extremely sales-friendly. Franco Research Group can also be a great asset when it comes to Nielsen negotiations. I highly recommend them.
Susan Knoll, VP of Research, Entravision Communications
I could not have done what I’ve done without the analysis, support, and insight I get from Franco Research Group. In a time of cutbacks, their service is one thing I make sure to keep because that’s how much I prize and depend on their work. As an example, they did a fabulous analysis on PPM pre-currency data brought up shortfalls that Arbitron did not even realize were happening. Their weekly Nielsen sample updates have also been indispensible because they allow us to work efficiently with Nielsen to improve the samples in our metered markets. They just focus on what’s most relevant and that is so important in a downsized economy. Their services are well worth it because the information is so vital.
Cathy Hetzel, President of Advanced Media Information Division, Rentrak
We’re breaking ground by launching new products that use set-top box data to provide clients with information at a very granular level to make business decisions. Franco Research Group has been invaluable for their long-term experience in TV research and understanding of exactly what local stations and national networks need in order to enhance their businesses. They have experience that we don’t have, so we look to them as an extension of our team. So far, the information has been incorporated into our products to make them more useful tools for local stations and national networks. Franco Research Group would be an invaluable resource for any company seeking to get a better understanding of how to use information to make changes to their advertising, marketing, or programming.
James Petretti, SVP, U.S. Research & Analytics, Sony Pictures Television
Franco Research group has been an exceptional partner for us – helping our organization dive deeper into the complexities of local market dynamics and understand what’s most important to drive success for our programs. Their expertise and thorough analysis have brought new insights to our team and positively impacted our business.